Tag: Small Business


Content Marketing

In the heyday of traditional marketing, attracting and retaining customers was an intimidating task for local business owners to accomplish, especially when the inflated budgets of larger businesses made it difficult to compete. Today, there are many different avenues for business owners to interact with consumers, and social media makes it easier than ever for business owners to reach potential customers through strategic tactics like content marketing. Content marketing, also referred to as inbound marketing, involves the creation and distribution of relevant content that provides value to your business’s target audience. Content......

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Business Website Essentials

Telling a small business owner to “assume the perspective of your customer” is one of those classic easier said than done problems. It’s not for lack of trying, but owning a small business isn’t just a job, it’s a lifestyle. And when you put that level of passion and commitment into something, your unique familiarity with it can be tough to shake. Yet this is the simplest way to quickly optimize your website. By deeply considering your customer’s perspective and buying journey, we can make decisions that put everything in the right......

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